What wig types sell best?

Offer human-hair custom units, synthetic fashion wigs, lace front/HD lace, and medical wigs (chemo) to cover diverse segments.

How do I calculate COGS vs retail price?

Sum base wig cost, customization labor, packaging, and freight; apply typical hair/beauty markups (3–5×) to maintain salon-style margins.

What certifications/labels matter?

Use Remy-hair certification, hypoallergenic lace/styling adhesives approvals, and cruelty-free/sustainability tags for market trust.

How should I plan for inventory diversity?

Stock popular textures/colors, offer custom-order slots, and rotate limited-edition fashion colors per season.

Get Your Wig Business Plan Fast

Wig Business Plan Template

This template helps you sharpen a first‑year Wig plan visibly: Provided market opportunity sizing with assumptions, essential legal setup pointers, and marketing plan with budgets and CAC targets. Simple to adapt — helps you act, not just plan.

50K+

users worldwide

600+

buisness plans created in 2025

$15M+

saved to small businesses

<3 minutes

time to make a buisness plan

How it works

01. Share your business idea

Briefly tell us about your business — what you’re building, your industry, and target audience.

02. AI creates your business plan

Our algorithm instantly generates a structured, tailored business plan with key insights.

03. Review your plan

Done! Download and review your plan. Make changes if needed.

Everything Your Investor-Ready
Wig Business Plan Needs

Audience Segments

Fashion-Conscious Women, Women Experiencing Hair Loss, African American Women Seeking Protective Styles. Solves: Easy access to a variety of stylish wigs to quickly change their look.

Market Analysis

Total Addressable Market: $1 500 000; Serviceable Addressable Market: $400 000; Serviceable Obtainable Market: $80 000. Competitors: Wigs.com. Price $30–$900/item

Marketing Strategy

Social media advertising (Instagram, Facebook), Google search ads, influencer partnerships, and beauty-focused online forums,

Operating Model

Sourcing hair materials, Wig production. Payroll $15 092/mo

Financial Model

Revenue: $14 400; ~261 customers; Break-even on Month 1; Marketing budget $3 000

Legal Aspects

Set up LLC; required licenses/permits; sales tax/seller’s permit; business/ liability insurance.

Launch Plan

Register your wig brand, source premium fibers, hire skilled stylists, build a virtual try-on website, run influencer and salon partnership campaigns, host a launch styling event, and fulfill your first custom wig orders.

Establish Your Brand Today

Name Your Business

AI-generated names tailored to your niche

Build a Website

Launch your brand online with an AI-built site

Design a Logo

Get a custom logo to match your new business name

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FAQ

Find answers to frequently asked questions about Codesi, from setup and customization to publishing and support.