What merchandise mix drives traffic?

Combine vintage/apparel, furniture finds, books/media, and seasonal/home goods; refresh inventory weekly to keep discovery fun.

How do I price donated vs purchased stock?

Use volunteer labor for donated items and apply higher margins (70–80% markup), while purchasing select bulk lots at 10–20% margin.

What operational costs should I model?

Include sorting labor, processing/storage, marketing for give-back events, utilities, and volunteer-coordination expenses.

How should I plan community engagement?

Host donation drives, partner with local shelters, run “shop with purpose” campaigns, and offer volunteer incentives to drive goodwill and traffic.

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Thrift Store Business Plan Template

Use this template to pilot your Thrift store launch plan step by step: Comes with phased launch plan for the first year, market sizing (TAM/SAM/SOM) numbers, and ops processes with RACI‑style clarity. Download, customize, and move forward with clarity.

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01. Share your business idea

Briefly tell us about your business — what you’re building, your industry, and target audience.

02. AI creates your business plan

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Thrift Store Business Plan Needs

Audience Segments

New Real Estate Agents, Experienced Real Estate Agents, Small Real Estate Teams. Solves: Step-by-step guidance to create a viable business plan for a strong start.

Market Analysis

Total Addressable Market: $120 000; Serviceable Addressable Market: $30 000; Serviceable Obtainable Market: $4 500. Competitors: Brian Buffini & Company. Price $1–$795/item

Marketing Strategy

Social media marketing (Facebook, Instagram, LinkedIn), targeted Google Ads, partnerships with real estate associations, referral programs., LinkedIn ads,

Operating Model

Lead Generation, Client Consultation. Payroll $18 353/mo

Financial Model

Revenue: $88 000; ~63 customers; Break-even on Month 1; Marketing budget $5 000

Legal Aspects

Set up LLC; required licenses/permits; get EIN, sales tax/seller’s permit; business/ liability insurance.

Launch Plan

Incorporate your coaching brand, adapt Tom Ferry’s frameworks, host high-ticket real-estate webinars, run LinkedIn ads to agents, and onboard first realtor-training clients.

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