What age groups yield highest enrollment?

Target 6–12 year olds for day camps and 13–17 for specialty skill camps; align programming to parent concerns (STEM, arts, adventure).

How do I estimate counselor staffing?

Follow industry ratios (1:8 for young campers, 1:12 for teens), plus float staff for support, CPR training budgets, and background checks.

What pricing models work?

Charge weekly or daily rates, offer sibling discounts, early-registration incentives, and add-on excursions (rafting, ropes course) for incremental revenue.

How should I plan facility and equipment needs?

Budget for activity-specific gear (boats, art supplies, sports), lodging/cabin maintenance, kitchen upgrades, and transport vehicles for offsite trips.

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Summer Camp Business Plan Template

Drive a practical Summer camp blueprint. A template built from day one · A lean, actionable format for year one. Comes with market analysis with total/available/achievable size, alongside 12‑month launch timeline and milestones and 12‑month cash‑flow‑oriented plan. Turn planning time into traction.

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01. Share your business idea

Briefly tell us about your business — what you’re building, your industry, and target audience.

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03. Review your plan

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Summer Camp Business Plan Needs

Audience Segments

Young Professionals, Busy Parents, College Students. Solves: Efficient ways to discover new products and save time shopping.

Market Analysis

Total Addressable Market: $4 000 000; Serviceable Addressable Market: $800 000; Serviceable Obtainable Market: $350. Competitors: Birchbox. Price $10–$55/item

Marketing Strategy

Social media advertising (Instagram, TikTok, Facebook), influencer collaborations, and Google Ads, Parenting blogs, Facebook groups, mommy influencers,

Operating Model

Supplier Sourcing and Inventory Management, Box Curation and Product Selection. Payroll $23 517/mo

Financial Model

Revenue: $8 000; ~1175 customers; Break-even on Month 3; Marketing budget $5 000

Legal Aspects

Business registration; food safety permits, alcohol license; get EIN, sales tax/seller’s permit; FDA compliance; business/ liability insurance.

Launch Plan

Incorporate your service, curate theme-based boxes, build a subscription e-commerce site, run Facebook and influencer unboxing campaigns, host launch giveaways, and ship your first monthly boxes to subscribers.

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