What class types should a martial-arts studio offer?

Offer beginner fundamentals, advanced technique classes, self-defense workshops, weapons training, and kids’ programs to attract varied demographics.

How do I price memberships vs drop-ins?

Offer monthly unlimited memberships, multi-class packages, family discounts, and single-class drop-in rates to balance flexibility and loyalty.

What equipment and space costs apply?

Budget for mats, protective gear, weapons props, changing-room lockers, and sufficient square footage per student for safety.

How should I forecast retention rates?

Track belt-progress milestones, attendance frequency, membership renewals, and instructor-student ratios to model churn and retention drivers.

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Martial Arts Business Plan Template

Use this template to drive your Martial arts business plan in hours, not weeks: A lean, actionable format for year one. Comes with market sizing (TAM/SAM/SOM) numbers — plus buyer profile basics and registration notes and compliance checklist. Keep everyone aligned while you deliver month by month.

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How it works

01. Share your business idea

Briefly tell us about your business — what you’re building, your industry, and target audience.

02. AI creates your business plan

Our algorithm instantly generates a structured, tailored business plan with key insights.

03. Review your plan

Done! Download and review your plan. Make changes if needed.

Everything Your Investor-Ready
Martial Arts Business Plan Needs

Audience Segments

Small Business Owners, Startups, E-commerce Retailers. Solves: Increase brand visibility, attract new customers, and compete against larger companies.

Market Analysis

Total Addressable Market: $650 000; Serviceable Addressable Market: $150 000; Serviceable Obtainable Market: $20 000. Competitors: Wpromote. Price $0–$750/item

Marketing Strategy

LinkedIn outreach, Google Ads, content marketing (blog & SEO), networking at local business events, referral partnerships, Facebook/Instagram Ads, Google Search Ads,

Operating Model

Client Onboarding, Campaign Planning. Payroll $39 180/mo

Financial Model

Revenue: $87 500; ~58 customers; Break-even on Month 1; Marketing budget $8 000

Legal Aspects

Legal entity setup; required licenses/permits; get EIN, sales tax/seller’s permit; business/ liability insurance.

Launch Plan

File your agency LLC, define service packages, launch thought-leadership content, run LinkedIn and Instagram ads, host a virtual agency launch, and onboard your first brand clients.

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Name Your Business

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Build a Website

Launch your brand online with an AI-built site

Design a Logo

Get a custom logo to match your new business name

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