What equipment investments are critical for a batting cage facility?

Budget for durable cage nets, pitching machines, turf flooring, lighting, protective screens, and seating areas for spectators.

How do I structure pricing for batting sessions?

Offer pay‐per‐bucket rates, membership packages, family passes, and discounts for off‐peak hours to maximize utilization.

What safety protocols are necessary?

Enforce helmet use, supervised machine operation, clear signage, emergency stop buttons, and regular net inspections to prevent accidents.

How can I generate additional revenue?

Sell branded equipment, food and beverages, coaching clinics, birthday party packages, and hosting school or league events.

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Batting Cage Business Plan Template

Use this template to outline a concise Batting cage strategy from day one. Includes: market size overview with realistic reach; 12‑month execution timeline; legal aspects with registration form suggestion. Make decisions faster with context in one place.

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Batting Cage Business Plan Needs

Audience Segments

Youth Baseball Players, High School Baseball Teams, Adult Amateur Baseball & Softball Players. Solves: Practice batting techniques and improve skills in a safe environment.

Market Analysis

Total Addressable Market: $350 000; Serviceable Addressable Market: $95 000; Serviceable Obtainable Market: $23 000. Competitors: Slugger's Den. Price $15–$60/item

Marketing Strategy

Local youth sports leagues, schools, social media (Facebook, Instagram), community centers, partnerships with local coaches., Local adult sports leagues, gyms,

Operating Model

Facility Opening & Preparation, Safety Inspection & Maintenance. Payroll $12 312/mo

Financial Model

Revenue: $6 000; ~250 customers; Break-even on Month 5; Marketing budget $2 000

Legal Aspects

Set up LLC; food safety permits, financial services licensing; check zoning/occupancy; get EIN, sales tax/seller’s permit; business/ liability insurance.

Launch Plan

Incorporate your business, install batting cages, purchase pitching machines, secure safety permits, run local sports ads, and open for practice bookings.

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