Unbounce vs. Landingi: Landing Page Builders Compared

According to WordStream, the average landing page conversion rate across industries is 2.35%, with the top 25% of pages converting at 5.31% or higher. Your choice of landing page builder directly affects whether you outperform the majority.

This Unbounce vs. Landingi comparison helps you decide between two popular platforms with very different approaches. One targets agencies and experienced marketers, while the other serves small businesses and budget-conscious teams.

The guide breaks down Unbounce vs. Landingi features, pricing, and usability so you can choose the right fit for your landing page. If you're still unsure, we'll also present an alternative that may suit you if you need a faster setup without the website builder’s learning curve.

Unbounce Overview

Unbounce is a conversion-focused landing page platform designed for marketers, agencies, and businesses that prioritize testing and optimization. Founded in 2009, it has powered billions of conversions through AI tools and advanced A/B testing.

The platform offers two builders:

• Classic Builder for detailed customization
• Smart Builder for AI-assisted speed

This flexibility lets marketers choose their approach based on skill level and deadlines.

Key Features

• Smart Builder with AI Copywriting: Generates copy suggestions that rewrite, expand, or refine text directly in the builder
• Advanced A/B Testing: Creates unlimited page variants with one-click test launches and compares performance from a single dashboard
• Smart Traffic: Routes visitors automatically to their best-performing page variant using machine learning, which analyzes device type, location, and behavior patterns to increase conversions
• Popups and Sticky Bars: Displays overlay campaigns with exit-intent triggers, timed appearances, and multi-step forms
• Deep Integrations: Connects with over 1,000 marketing tools, including Mailchimp, HubSpot, Salesforce, Shopify, Stripe, Google Analytics, and Facebook Pixel
• Conversion Analytics: Tracks performance in real time with form analytics, visitor behavior data, and industry benchmarks

Pros

• Offers advanced optimization tools for conversion testing
• Provides extensive integrations with major marketing platforms
• Matches landing page content to visitor search terms automatically through dynamic text replacement

Cons

• Starts at a higher price
• Presents a steeper learning curve for beginners who need basic landing pages
• Requires workarounds when editing mobile and desktop versions separately in Classic Builder

Pricing

Unbounce offers four pricing tiers, starting at $99 per month for the Build Plan with 20,000 monthly visitors. Higher tiers cost $149 and $249 per month and include increased visitor limits and features such as Smart Traffic AI.

Annual billing saves 25% across all plans. There is a 14-day free trial, but it requires a credit card.

Landingi Overview

Landingi is a user-friendly landing page platform designed for small businesses, marketers, and budget-conscious teams who need quick campaign launches without technical complexity. The platform focuses on template variety and ease of use rather than advanced optimization features.

Landingi appeals to users who want fast page creation without starting from scratch. The drag-and-drop editor requires minimal learning time, though you need to edit the mobile and desktop versions separately.

Key Features

• Visual Drag-and-Drop Builder: Creates landing pages, popups, and one-pagers through pixel-perfect design control without coding
• 400+ Landing Page Templates: Provides conversion-optimized designs across different industries, including e-commerce, lead generation, webinars, and events
• EventTracker: Tracks micro-conversions, like button clicks, scroll depth, form interactions, and user behavior
• Built-In Lead Management: Stores contact information in a simple database with lead notifications and form submission tracking
• A/B Testing Tools: Compares page variants with traffic distribution controls and performance dashboards
• Marketing Integrations: Connects with 170+ tools, including email platforms, CRM systems, payment processors, and analytics software

Pros

• Filters templates by industry, goal, and color for quick starts
• Allows placing text, images, forms, and buttons anywhere on the page with a real-time preview
• Manages leads from a central dashboard without external CRM requirements

Cons

• Lacks some advanced optimization features found in premium tools
• Shows occasional interface issues according to user reviews
• Limits customization options for complex designs

Pricing

Landingi offers four pricing tiers and a 14-day free trial that requires a credit card.

The Lite Plan costs $29 per month for 5,000 monthly visitors with 10 active landing pages. The Professional Plan costs $69 per month for 50,000 visitors with unlimited landing pages and A/B testing. The Enterprise Plan costs $1,399 per month with unlimited visitors and advanced features.

Annual billing saves over two months of costs across all paid plans.

Direct Comparison: Unbounce vs. Landingi

When choosing between Unbounce vs. Landingi, the decision comes down to optimization power versus simplicity and cost. Here's how they compare across functionality, pricing, and overall experience:

A/B Testing and Optimization

Unbounce provides advanced split testing with unlimited variants and Smart Traffic AI, which automatically routes visitors to the best-performing page variant. The platform uses machine learning to analyze visitor attributes and increase conversions.

Landingi offers basic A/B testing with traffic distribution controls and performance comparison dashboards, but it lacks AI-powered optimization.

For marketers focused on conversion rate optimization, Unbounce delivers more sophisticated testing tools.

Templates and Design

Landingi wins when it comes to the number of templates. With 400+ designs across industries, it makes quick starts easier for various campaign types. However, you'll need to edit desktop and mobile views separately, which adds time.

Unbounce offers 100+ templates specifically optimized for conversions, with deeper customization options. It automatically creates responsive designs, saving you time on editing.

The choice depends on whether you value variety or conversion focus.

Ease of Use

Landingi's interface feels more intuitive for beginners:

• Straightforward editing process
• Minimal setup time
• Fewer barriers for teams without technical experience

Unbounce requires more time to master its features, with reviews consistently mentioning a steeper learning curve compared to simpler builders.

Pricing and Value

Landingi starts at $29 per month, making it three times less expensive than Unbounce's $99 per month entry point. However, Landingi charges $5 per month for every 5,000 visitors beyond plan limits, which can add costs for high-traffic campaigns.

Unbounce includes more visitors in base plans and offers more advanced features at every tier.

The value depends on your budget constraints and feature requirements.

Integrations

Unbounce integrates with several marketing tools, including:

• HubSpot
• Salesforce
• Mailchimp
• Shopify
• Google Analytics

Landingi offers 170+ integrations covering essential tools, with Zapier support for additional connections. Both platforms handle standard integrations well, but Unbounce provides more specialized options for complex marketing stacks.

Performance and Speed

Both platforms deliver fast-loading pages with reliable uptime. Landingi ensures fast global page loads through optimized infrastructure.

Both perform well, though Landingi's editing interface occasionally runs slowly.

Unbounce vs. Landingi: Which Should You Choose?

Choose Unbounce if:

• You run data-driven campaigns where conversion rates directly impact your revenue
• You're managing multiple client accounts and need Smart Traffic AI plus advanced split testing
• You sell high-value products where better conversion performance justifies the investment
• You have marketing experience and want access to in-depth optimization tools

Choose Landingi if:

• Budget constraints limit your spending on landing page software
• You're launching your first campaigns and need an interface that's easy to use without training
• You need to create multiple landing pages quickly without dealing with complexity

Both platforms handle landing page creation effectively. Your choice depends on whether you prioritize advanced optimization or affordable simplicity.

However, if you want an even faster setup at a lower cost, with no builder learning curve, go for Codesi.

Get Your Landing Page Live Faster with Codesi

Both Unbounce and Landingi require manual page building, even with templates. Codesi, on the other hand, lets you generate a high-converting landing page from text descriptions in minutes, eliminating the setup work entirely.

Codesi creates responsive pages with text, images, and branding from a single prompt. You describe your business, and the AI handles design decisions automatically.

Here's what makes Codesi different:

• Generates complete websites in under three minutes from text prompts
• Includes AI logo creation and custom image generation
• Provides SSL encryption and unlimited monthly visitors
• Publishes to custom domains with one click
• Offers a free plan to generate one site per day
• Creates original designs instead of template-based pages

Landing page builders work well for marketers running ongoing campaigns. Codesi works better for business owners who need a professional web presence without learning page builders or hiring designers.

Need a website faster than traditional landing page tools can deliver?

Try Codesi for free and generate your first site in minutes.