Your Midjourney Logo Concept: Bridging the Gaps with Codesi for a Pro Website

Studies show that consistent brand presentation can boost revenue by up to 20%. Having a distinctive and memorable logo, meanwhile, can increase brand recognition by 80%.

Research also suggests that consumers are more inclined to buy from brands whose logos they recognize, with one study reporting a 50% higher purchase intent if the logo is familiar.

The value of strong branding is clear: It has a direct impact on business growth.

The problem is that traditional logo design is both slow and expensive. Agencies charge thousands for projects that can stretch over weeks, while freelancers can be unreliable and sometimes just as expensive.

This is why combining AI tools like Midjourney and Codesi makes perfect business sense.This is where AI tools shine. Midjourney can generate logo concepts in 30 minutes, and Codesi builds professional websites in minutes, not weeks.

The catch? You need to know how to use Midjourney to create a logo and, of course, sign up for a Codesi account (it has a free option).

How to Use Midjourney to Create a Logo in 5 Steps

You don't have to be an AI prompt engineer to get a useful concept design out of Midjourney.

Assuming you already have a Midjourney account and access to its Discord, here's an outline of five broad steps you should follow as a general rule of thumb.

1. Prepare Your Brand Brief

It's always a good idea to begin by defining the core of your brand.

You should be concise, but make it clear what your industry, mission, and target audience are, as if you were explaining your business to a graphic designer.

Talk about the value your company provides, be explicit (e.g. a SaaS startup might describe its product as a "clean, professional analytics platform for small business owners").

2. Write a Detailed Prompt

The next step is creating a prompt based on the brand brief. The goal is to describe what you want in detail, but without overwhelming the AI (this can cause it to stray in a different direction).

For context, include your brand or product name. For the logo, come up with a theme, or talk about symbols (e.g. data nodes, cloud icon).

Think about your preferred branding style, mood, and colors. Adjectives, like "modern" or "minimalistic," can help guide the AI within the constraints of your brand’s personality and visual language.

3. Run and Review

Submit the prompt in Midjourney. The AI will return four logo variations, which you should examine closely.

Some symbols, shapes, and colors will resonate with your brand and the narrative you are aspiring to put out into the world, others will not.

Pay close attention to the symbols and layout. With Midjourney, text in the image (assuming there is any) is often just a placeholder that can be ignored.

4. Iterate, Iterate, Iterate

This is arguably the most important step. Use Midjourney’s buttons to refine your favorites. For the image you like best, click the corresponding "U" button to upscale it, or "V" to generate fresh variants of that design.

Tweak your prompt if needed (e.g., by adding modifiers like “, no text” to avoid those typical gibberish letters AI tends to produce). Repeat the process until it delivers a logo concept you’re happy with.

5. Download the Final Concept

Once you're happy with the design, download the highest-quality version. This image (often in PNG format) is your raw logo concept. Don’t worry if it’s pixel-based or has minor artifacts. This can be cleaned up easily.

By iterating on prompts and variations, you’ll arrive at several strong logo concepts in hours instead of weeks. The main objective here is concept exploration. AI gives you a wide range of concepts quickly, which you can narrow down or refine further.

Turning an AI Concept Into a Professional Asset

Now that we’ve covered how to use Midjourney to create a logo, it is time to turn the logo concept into an actual asset for your brand that can be scaled and used across different channels.

• Convert to vector: Midjourney outputs are pixel images, so you need to use a vectorization tool (e.g. Adobe Illustrator’s Image Trace) to trace the design into SVG/EPS format (vector format). Converting bitmaps to vectors maintains quality at any size, so your logo never pixelates.
• Refine colors: Branding experts generally recommend a signature color scheme. Limit your logo to up to three colors, and remove any gradients or textures as they may not translate well everywhere.
• Choose typography: If the logo includes text, pick a font that matches your brand style. Avoid overly ornate fonts and maintain consistency with your website's headings.
• Create variations: People are 64% more likely to recommend brands with simple logos. Any excess detail should be removed from the image, which needs to be stripped back to basic shapes, think Nike, or Apple.

• Aim for consistency: Apply the logo, along with its color palette and typography, uniformly across all brand touchpoints. Use it on your website, social profiles, and any marketing materials. This helps cement brand recognition.

Other than that, you should consider making both color and mono versions of your logo for dark and light backgrounds. Generating a small, icon version for social media avatars and such can come in handy as well.

Making Sure Your Logo is Legally Yours

Any logo you create needs to be legally sound in order for your brand to use it. Here's what that means.

Trademark Distinctiveness

AI tools generate images based on patterns in existing data. This means that they sometimes produce generic outputs, or default to common industry shapes (in the SaaS space, this would be circuits, or clouds).

To avoid dealing with these issues, customize the AI concept by adding a unique element or style twist, such as a signature icon.

Trademark Search

You need to do a trademark search before analyzing your logo, as AI might inadvertently mimic a logo that is already in use. Failure to clear could result in legal action or forced rebranding.

For this, you can consult the USPTO’s TESS database (and similar registries in your country, if you're not in the U.S.). The USPTO will refuse registration if the mark is "likely to cause confusion" with others.

Copyright and Ownership

Copyright law in the U.S. currently doesn't protect works that are purely AI-generated. This means that you can trademark an AI-generated logo if it’s distinctive and used in commerce, but you can’t rely on copyright alone to stop others from copying it unless you contributed meaningfully to the creation of the logo.

You can still strengthen your rights, however. Add human creativity to the design. Tweak it, combine it with original sketches. If that is not an option, guide the AI as substantially as you can.

Keep records of your creative process like prompts, draft versions, and edits to document human involvement if the copyright status is ever brought into question.

Licensing

Midjourney’s Terms of Service for non-enterprise users state that customers own their generated assets "to the fullest extent possible," though large companies must subscribe to higher plans to claim ownership.

In practice, this means a small business can own the logo it creates on Midjourney, but that Midjourney retains broad rights to reuse your inputs.

Paid Midjourney plans currently permit commercial use, but keep in mind that companies often change their terms of service, so you should monitor that to avoid any licensing issues that may arise in the future.

Bottom line: You should treat the AI logo as a starting point. You are free to use it for your brand, but only if you add human creativity, clearances, and documentation to protect your trademark and style.

Deploying Your Logo on Codesi in 5 Steps

After finalizing your logo and branding style, it’s time to deploy it on Codesi. Codesi’s AI-powered website builder simplifies this process.

1. Enter Your Business Description

Begin by entering your business description. Codesi’s AI co-designer will ask you to "Describe your industry, target audience, and what makes your business unique." Based on this input, it will automatically generate an initial site layout.

2. Upload Your Logo

In the Codesi editor, open the Image/Media section and upload your logo file (SVG or high-res PNG). Then place the logo in your site’s header or other prominent section. Your logo will appear on every page (including the header and footer) for maximum brand consistency.

3. Set Brand Colors and Fonts

Codesi lets you align the site’s style with your logo. As part of setup, choose a color palette and font style that match your brand.

You can type in color cues (e.g. "green, beige, organic, minimalistic") to prompt Codesi to apply a coherent color scheme across the board. Alternatively, you can manually pick the exact hex colors of your logo.

Likewise, select fonts that echo your logo’s typography. Every headline and button on the should reinforce the same visual identity as your logo.

4. Customize Content

You can modify any text or images that Codesi generates to better fit your brand tone. Replace placeholder images with your own product photos or graphics.

The on-page colors and font sizes should showcase your logo effectively. Codesi’s real-time preview, meanwhile, lets you see desktop and mobile views instantly as you adjust.

5. Publish

When you’re happy with the look, click publish. Codesi offers one-click deployment to your domain (or a free subdomain), and your site goes live immediately with SSL security.

The visual theme of your site will match the AI-generated logo you created, resulting in a cohesive brand experience. Once you integrate your Midjourney logo with Codesi’s design settings, you align your entire web presence with your new brand instantly.

Power Your Branding Operations With AI

This combo approach is the smart way to handle branding, where AI creativity meets intuitive web development to deliver enterprise-quality results at startup speed.

The numbers speak for themselves:

• Traditional route: $3,000+ (logo design + website development)
• AI route: Under $50/month (Midjourney + Codesi subscription)

As these technologies continue to evolve, early adopters will maintain a significant advantage in market responsiveness and cost efficiency. The question isn't whether AI-assisted branding will become the standard, but whether you'll be ahead of the curve or scrambling to catch up.

Start your Codesi journey today!