10 Best E-Commerce Landing Page Examples to Inspire You

Regardless of how many ads you have, if your landing pages fall short, you won’t close any deals. The truth is, landing pages convert better than other website pages.

The median conversion rate for landing pages is 6.6% across all industries, which is more than double the rate homepages typically get. Also, the quality of your landing page matters, as top-performing landing pages can convert at above 11%.

If you want your online store to stand out, you need to make sure your landing pages are doing their part.

The following 10 e-commerce landing page examples can offer some guidance and inspiration.

Key Takeaways

• Knowing your buyers is the key to success

Understand your buyers, their needs, pain points, and preferences. Connect with them by customizing your landing pages accordingly.

• Simple, focused designs outperform cluttered ones

A small number of well-executed, purposeful elements can be more persuasive than elaborate designs.

• Testimonials and social proof build trust

Assure your visitors that their purchase will be worthwhile by showcasing authentic reviews from real customers.

• Personal stories take your narrative to the next level

By sharing your backstory, you’ll resonate emotionally with your visitors and make your brand stand out in the oversaturated market.

• You can build an e-commerce landing page for free in minutes

Codesi can generate a landing page based on a simple prompt. You can then fine-tune it easily—no design or coding skills needed.

What’s an E-Commerce Landing Page, and Why Do You Need It?

The definition of an e-commerce landing page varies. In a broader sense, a landing page is any page that encourages a specific action, such as a purchase. According to marketing professionals, a landing page is a dedicated page that visitors “land” on after clicking on an ad, and it’s designed around the call to action (CTA).

A landing page can have many forms. It may focus on a single conversion goal, a product or collection, or an event, such as a partnership or contest.

Regardless of the format, landing pages are essential for every e-commerce business. They allow you to target specific audiences, deliver custom messaging, and conduct A/B testing easily. Ultimately, they:

• Strengthen your brand identity
• Lead to better ad performance
• Lower acquisition costs
• Boost sales and ROI

Note: In the DTC field, businesses often use their homepages as landing pages or design their homepages in the same manner as landing pages—scrollable and focused on conversion. This is especially true for brands selling one flagship item.

10 Best E-Commerce Landing Page Examples

The examples below feature various types of e-commerce landing pages, but they all have three things in common—they look good, function well, and drive action.

1. Board

Despite having few elements, the Board’s landing page is effective. Its focus is on visuals, such as videos showcasing gameplay and images of key product features. The copy is short and witty, and it stands out due to its bold typography.

Why it works: This page shows that a solid and unique product doesn’t need a thousand words and an over-the-top design to explain its appeal. Beautifully shot videos and concise messaging can be much more powerful.

Hint: Show, don’t tell, and keep your landing page simple regardless of your target audience.

2. Doritos

Doritos UK had a contest offering participants a chance to win up to £200,000. The only requirements were to buy a pack of Doritos, post a picture of a dish featuring them on Instagram, and tag the brand. The page’s design was striking, bold, and on-brand, and it clearly outlined the steps needed to participate.

Why it works: Contests, special offers, and giveaways are an excellent way to garner attention. In Doritos’ case, the participants got an opportunity to win prizes and have fun, and the brand received increased sales and Instagram traffic. Everyone benefited.

Hint: Reward your most loyal and active customers. If you’re hosting a giveaway, make sure to simplify the steps and be clear about them.

3. Koffiracha

Koffiracha’s landing page is akin to its product—quirky and bold. The design is attention-grabbing with its vivid colors, punchy typography, and mouth-watering visuals.

Why it works: One of the ways the brand chose to showcase the sauce’s appeal is through verifiable testimonials from reputable chefs. This reassures visitors that their money will be well spent and their palates will be satisfied. Some testimonials even hint at flavor combinations to give readers inspiration.

Hint: Strengthen your claims with testimonials, social proof, and reviews.

4. Sol

Sol sells the world’s first wearable e-reader, and its website is the perfect blend of elegance and practicality. At the top of the page, the company answered buyers’ main concerns, such as the product’s weight and battery life. The rest of the page is dedicated to the e-reader’s capabilities and use.

Why it works: Sol has recognized customers’ pain points and addressed them immediately. The page is straightforward, clear, and visually appealing.

Hint: Value your visitors’ time and attention. Give them the information they need quickly and efficiently.

5. Exrcst

Exrcst is no stranger to unconventional marketing, and its spring collection landing page is a perfect example. Gorgeous yet moody images of its products pair well with messaging like “Don’t call your ex, call your Exrcst” and “You’re not looking at clothes, you’re looking at her escape.”

Why it works: It’s clear that Exrcst has found its specific target audience—edgy but fashionable young women—and speaks directly to them.

Hint: Know your audience. Don’t be afraid to take risks. A raw and distinct brand voice can resonate well with specific subcultures.

6. Meracinque

Meracinque is the embodiment of quality over quantity. It produces and sells a specific type of rice typically used by high-end restaurants. Meracinque is one of the few brands in the world offering this product, and its expertise is evident in every word on its website.

Why it works: The brand benefits from having a gripping personal story behind its origins. It’s led by five sisters who inherited the knowledge of and love for the product from their father. This narrative turns rice into a premium heritage product with more than just monetary value.

Hint: When possible, use personal experiences to enrich your brand’s story and connect with your audience.

7. Wimp

Before its official launch, Wimp used a landing page to encourage visitors to join the waitlist. The page shared the founder’s personal story and addressed common concerns, such as the lack of taste and variety commonly associated with decaf coffee.

Why it works: The landing page had a clear goal—to generate buzz around the product launch. It managed to establish trust in the new brand by providing all the details a potential buyer needs, including the ingredients, benefits, and pricing.

Hint: Dedicate a landing page to an upcoming launch, partnership, or another event. For a new company, a landing page can be an excellent way to bring the brand to light before building an entire website.

8. Apple

Apple is well-known for its minimalistic but robust design and focus on user experience. Its website and landing pages follow the same philosophy. This particular page provides useful information to customers unsure about which laptop to buy, using graphics to make it easily digestible.

Why it works: Besides informing your buyers, product comparisons show that you care about their spending. They’re especially beneficial when it comes to more expensive items.

Hint: Compare your products to help the buyer make the right choice. Alternatively, compare your products with those of competitors to explain why yours are superior.

9. Gradshop

Gradshop, which sells graduation apparel and products, found a clever way to ensure buyer satisfaction and prevent returns. Those who sign up on this landing page will get a free planning kit with samples and a free e-book to help their school plan graduation. The form is lengthy but purposeful as it allows the company to collect detailed information about the buyer’s needs.

Why it works: Freebies attract customers, but in this case, they also have a practical purpose—helping customers choose the right products. Also, giving away your knowledge helps build trust in your brand.

Hint: Offer free knowledge and items to demonstrate goodwill and build credibility.

10. ERL

Clothing brand ERL had a stunning page dedicated to its Made in California collection. The page featured a lookbook displaying various products on different models as well as multiple styling approaches.

Why it works: Apart from being visually appealing, the page gives visitors outfit ideas for different occasions, which can come in handy when you like an item but aren’t sure how to pair it.

Hint: Display your product in different ways to showcase versatility and spark inspiration.

Tips for Building an Effective E-Commerce Landing Page

To ensure a high-converting landing page, follow these best practices:

• Understand your audience: Don’t just follow trends. Conduct user experience research to get to know your visitors and the ways they engage with your website and content. This will help you identify what you need to focus on and what you should avoid when creating your landing page.
• Emphasize visual elements: Use high-quality images and videos to show your product in different angles and use cases. Still, the main focus should be on your CTA; make it prominent, place it at the top, and remove distractions, such as site navigation.
• Be intentional about copy and flow: Choose the information you include and its order carefully. Address all the key points and objections, but make it concise. Most importantly, keep the messaging consistent with the ad that brings visitors to the page.
• Use responsive design: Make sure your landing page is fast on every device. Otherwise, it might frustrate or deter potential customers.
• Measure performance and fine-tune: Run A/B tests using variations of your page’s design to find out which ones convert best. Keep monitoring the page’s performance and tailor it to ensure it stays relevant and effective.

Use Codesi to Create Beautiful E-Commerce Landing Pages Effortlessly

Regardless of your background and skill level, you can create an e-commerce landing page quickly and easily with Codesi. You only need to describe the content and style you need, and Codesi will generate a fully custom, original landing page optimized for any device.

Using a simple page editor, you can then:

• Adjust the layout
• Refine the copy
• Add your own images
• Generate images
• Create a logo for your store

Once you’re happy with the landing page, you can publish it with one click. Codesi offers you a free subdomain with SSL encryption, but you can also use your own domain.

You don’t need a large budget, advanced coding knowledge, and weeks of work to have a professional online presence. Try Codesi for free and launch your e-commerce landing page in minutes.