12 Best Coming Soon Landing Pages To Recreate [2025]

A coming soon page is your first chance to spark interest, build a connection, and give people a reason to act before your product goes live.

But when it falls flat, you lose momentum before you even begin. Weak copy, clunky design, or a broken sign-up form can quietly push people away.

This guide breaks down what the best coming soon landing pages get right.

With 12 examples from SaaS, fashion, tech, and more, you'll see what works, why it matters, and how to use the same ideas for your own launch.

Why Coming Soon Pages Matter More Than You Think

The best coming soon landing pages are simple, focused, and built with intention. They don't just fill space - they build momentum.

The primary goals of coming soon landing pages are to:

• Make it clear what's coming: A simple headline and short explanation give visitors the information they need upfront for a new product, service, app, or website.
• Invite early engagement: Coming soon pages convert around 3% to 3.65%, which isn't the highest, but it's a solid way to start growing your audience early. Great pages offer a simple action that helps you grow your audience before launch.
• Create anticipation: A teaser image, a countdown, or a bold headline can spark curiosity and keep people coming back to see what's next.
• Track interest and gather feedback: Early sign-ups give you insight into demand. Some pages even include surveys or open-ended questions to understand better what people want before launch.

The Structure of the Best Coming Soon Landing Pages

Here's what best coming soon landing pages consistently get right:

1. Clear and Compelling Headline

Your headline is the first thing people will see, and often the only thing they'll read.

It needs to communicate what's launching and why it matters quickly. Skip vague phrases like "Something Awesome Is Coming." Instead, be specific and benefit-driven.

Example:

Instead of "We're Launching Soon," → Try "Effortless Team Collaboration. Launching This Fall."

2. Concise, Benefit-Focused Description

Support your headline with a short paragraph with enough detail to hook the reader.

Focus on what's in it for them, what problem you solve, or what experience you offer. Keep it clear, direct, and easy to skim.

Example:

"Effortless Budgeting for Busy People. No spreadsheets. No hassle. Just a simple way to see where your money goes and how to make it work better for you."

3. Strong Visuals That Reflect Your Brand

First impressions matter. Use bold imagery, custom illustrations, or even a short teaser video that reflects your brand's personality. Don't use generic, bland stock photos.

Show part of the product, the vibe of the experience, or something that makes people feel something.

4. A Single, Unmissable Call-to-Action (CTA)

Personalized calls-to-action on coming soon pages can boost conversions by up to 26%, especially when paired with a lead magnet or incentive.

What do you want visitors to do? Make it clear and simple.

Whether it's "Join the Waitlist," "Get Early Access," or "Notify Me," your CTA should be easy to find and hard to ignore, ideally above the fold and visually distinct.

5. Countdown Timer or Launch Date

A ticking clock adds urgency. A specific launch date adds credibility. Either way, giving your audience a timeline helps move people from passive interest to taking action.

According to conversion optimization studies, including a countdown timer on coming soon pages can increase urgency and boost signups by approximately 10-15%.

6. Short and Simple Sign-up Form

Don't overcomplicate things. A name and email are usually enough. The less friction, the more conversions.

You can also incentivize signups with early access, exclusive discounts, or downloadable freebies.

7. Social Media Links and Social Proof

Show that you're not just an idea. Instead, you're building a brand people already care about.

Link to your active social profiles, highlight press mentions, or include testimonials if available. Social proof builds trust and shows momentum.

8. Clear Contact Information

Even if your complete website isn't ready, people might want to get in touch.

Add an email address, a basic contact form, or a chat widget. This approach adds transparency and professionalism.

9. Mobile Optimization and Speed

More than half of your visitors will view your page on a phone.

Ensure everything loads fast, looks clean on small screens, and functions smoothly. A clunky or slow page will cost you signups, no matter how good the content is.

12 Standout Coming Soon Landing Pages for Inspiration

Let's look at some coming soon pages that stand out, and what you can learn from them:

1. Zygo-Tech (Consumer Electronics)

Zygo, maker of waterproof headphones for swimmers, used video updates and honest messaging to keep pre-order customers engaged during delays.

The tone is honest and reassuring, directly addressing customer concerns and thanking them for their patience. This open approach turned a delay into a trust-building moment that kept excitement alive.

Takeaway:

Keep your audience in the loop: If you're facing a launch delay or running a pre-order, share behind-the-scenes updates or demos to keep your audience engaged.

2. Smooth Hound Smith – Band Website

Americana band Smooth Hound Smith used a simple coming soon page during their website revamp.

Still, it smartly included a prominent "Tour Dates" button to keep fans connected and ticket sales going. The short, friendly, and on-brand message was "New Things Coming Soon".

Takeaway:

Even during a site overhaul, ensure visitors can still take action: Highlight the most essential information, like upcoming events, store locations, or sign-up forms, so you stay connected and don't lose momentum.

3. Communyco – Creator Social App

Communyco, a pre-launch social app for content creators, used its homepage to build buzz and grow an early user base.

The page featured a clear headline, a "Get Early Access" signup form, and trust signals like App Store and Google Play badges to show the app was coming soon to major platforms.

Takeaway:

Build trust and make it easy to share: Communyco's coming soon page used app store badges, a clear early access form, and creator-focused messaging to build trust and encourage social sharing before launch.

4. Hypertype – AI Email Tool (B2B SaaS)

Hypertype helps busy professionals write emails faster using AI that learns from their past messages.

The coming soon page is simple but effective - a bold headline, clean layout, and clear early access form make it easy to understand and act on.

Takeaway:

Make it clear and visually sharp: Hypertype's landing page used strong messaging, simple visuals, and a focused layout to quickly communicate value and drive early access signups from busy professionals.

5. Netflix – Entertainment (Streaming Platform)

Netflix's "Coming This Week" section highlights new releases with eye-catching artwork, autoplay trailers, and just enough context to spark interest.

Each title includes a short teaser, release date, and a "Remind Me" button, making it easy for viewers to stay in the loop and ready to watch.

Takeaway:

Use visuals and timing to build hype: Netflix's "Coming This Week" section shows how strong trailers, clean layout, and a clear weekly release label can turn interest into immediate action.

6. 260 Sample Sale – Fashion/Retail Events

260 Sample Sale runs weekly designer flash sales and always displays what's coming next. Each page is clean and simple - a fashion image, the brand name, sale dates, and a big "Notify Me" button.

Takeaway:

Keep it simple and focused: With strong visuals and one clear action, 260 Sample Sale makes it easy for visitors to stay in the loop without getting overwhelmed.

7. Ism-Crafts – Handmade Goods (E-commerce)

Ism-Crafts, a small brand focused on handmade and slow-crafted home goods, uses a coming soon page that feels calm and personal.

A warm product photo and a simple email sign-up form invite visitors to stay connected without pressure.

Takeaway:

Set the tone with care: Ism-Crafts shows how a quiet, well-composed page with honest visuals and a soft message can feel more like an invitation than a sales pitch.

8. Purelei – Jewelry E-Commerce

Purelei builds buzz early for its annual Advent Calendar by launching a "Coming Soon" pre-sale page months before the holidays.

With festive visuals, a simple signup form, and clear messaging like "Sign up now to access the pre-sale on May 12th", the page turns anticipation into early demand and locks in loyal customers ahead of time.

Takeaway:

Use early access to your advantage: Purelei's page shows how offering a limited pre-order window with exclusive pricing can boost early sales, grow your list, and make fans feel part of something special, well before launch day.

9. Serenity Fashion – Apparel E-Commerce

Serenity Fashion's coming soon page is calm and straightforward. It features a subtle photo from the upcoming collection, a short note about what's next, and a space to leave your email.

Takeaway:

Not every launch needs noise: Serenity's page works because it matches the brand's tone - soft, minimal, and intentional. Sometimes, less really is enough.

10. Argos – Retail (E-commerce Pre-Order)

Argos, a major UK retailer, handles products like new video games coming soon through simple, no-fuss pre-order pages.

Instead of asking customers to sign up and wait, Argos shows the release date up front and lets shoppers pre-order instantly with the usual "Add to Trolley" button, locking in their purchase before launch day.

Takeaway:

Make pre-orders seamless: Argos turns interest into commitment by allowing direct checkout for high-demand items.

11. Jimmy Fairly – Fashion Eyewear

Jimmy Fairly previewed their seasonal sunglasses collection using a stylish "Coming Soon" page.

Visitors could scroll through the new frames and check out the names and styles, but nothing was for sale yet; it was just a quiet preview before launch.

Takeaway:

Let people fall in love early: Jimmy Fairly's preview-style approach builds anticipation by showing what's coming without pushing for signups or sales.

12. Atominx – Tech (AI Platform)

Atominx keeps its maintenance page straightforward and professional. Instead of a generic error message, the page includes a short note like "We're updating things to serve you better..." with an estimated return time and a contact link.

Takeaway:

Be clear and respectful: A simple update, a human tone, and a way to get in touch can go a long way toward maintaining trust while behind the scenes.

Why Codesi Is the Perfect Choice for Your Coming Soon Landing Page?

After looking at what makes a great coming soon page, from strong headlines to clean design and early access signups, it's obvious that success starts with execution.

That's exactly where Codesi delivers.

Unlike tools that take weeks to figure out, Codesi's Landing Page Generator helps you go from idea to live page in just 2–3 minutes.

Just enter a short prompt, and you'll get a fully structured, conversion-ready landing page with headlines, copy, CTAs, layout, and unique visuals, fully optimized for phones and all screen sizes.

Here's what you can expect:

• Logo and image generator included: Codesi includes built-in AI tools to create brand visuals that match your message - no need to design from scratch or hunt for stock photos.
• Custom page blocks: You can choose which sections to include (e.g., hero, countdown timer, signup form, etc.).
• Full design control: Pick your brand colors, rearrange blocks, change images, rewrite text, and delete anything you don't need.
• Instant deployment: You can launch your page on your own domain or use a Codesi-hosted URL - it's up to you.
• Built-in analytics: Connect Google Analytics to track traffic and see what's working.
• Live previews: Your generated page is fully clickable and live right away.

Here’s how to easily generate coming soon landing pages with Codesi - step by step:

Step 1: Sign up on Codesi (it’s free).

Step 2: In the Website Builder, enter your prompt. For coming soon landing page creation, we used the following example:

“Create an elegant, engaging “Coming Soon” landing page for a new eCommerce brand called “MODN.” The store will sell minimalist lifestyle products (homeware, accessories, and stationery) aimed at design-conscious millennials. The goal is to build early hype and collect email signups.”

Step 3: Choose your color theme and style. For this example, we used:

“Create a hero image or background visual for a minimalist “Coming Soon” eCommerce landing page. The brand is called MODN, and it sells lifestyle products like modern homeware, sleek accessories, and eco-stationery. The visual should feel airy, clean, and elegant - think Scandinavian design with neutral tones (off-white, soft gray, beige) and minimal clutter.”

Step 4: Click “Generate” and wait a few minutes while Codesi generates your coming-soon landing page.

You'll get a stunning coming soon landing page that you can fine-tune as needed.

Ready to get your coming soon page live without the hassle?

Start free with Codesi and build a coming soon page that does more than wait - it works.