How to Create a Landing Page in 8 Steps [Definitive Guide]

Whether launching a new product, promoting a special event, or collecting email sign-ups, a well-designed landing page can be your secret weapon to drive conversions.

But where do you start?

Don’t worry since we’ll break down the process into 8 steps to show you how to create a landing page that helps you engage and convert visitors into leads or customers.

Let’s dive in!

Landing Page vs. Homepage vs. Website: What’s The Difference?

At first sight, these 3 terms might seem the same. However, each serves a different purpose.

The Key Elements of a Landing Page: A Quick Overview

Before creating your landing page, you should know the key elements contributing to its effectiveness.

1. Headline

2. Visuals

3. Call to Action (CTA)

4. Content

5. Design and Layout

6. Contact Information

7. Submission form, and

8. Footer.

We’ll cover them in more detail in the following steps.

How to Create a Landing Page Effectively in 8 Steps?

Creating an effective and converting landing page implies that you’ve already considered your target audience and measurable objectives for your landing page:

• lead generation,

• email collection, or

• product sales.

With a clear understanding of your audience and goals, the next step is to select the right landing page builder that aligns with your strategy.

Step 1: Choose a Landing Page Builder

Landing page builders are apps that enable you to:

• Create,

• Design, and

• Optimize landing pages specifically for marketing or advertising campaigns without extensive coding knowledge.

They differ in complexity and range from beginner-friendly drag-and-drop builders to more complex ones.

In either case, they are a great starting point because they provide templates you can filter by specific industries or marketing goals and cut the design time.

They also enable you to create fully responsive designs and should integrate with other marketing tools such as email marketing platforms, CRMs, and analytics software.

💡 ProTip:

Did you know that with Codesi, an AI landing page generator, you can significantly reduce the time you need to create a landing page?

Simply provide a textual prompt about your website, and your fully functional website will be generated in under 10 minutes.

Step 2: Write Compelling Copy

The more effective your copy is, the higher the chance it will convert visitors into customers.

The engaging and compelling copy clearly communicates the unique benefits and value of your product or service.

Nonetheless, many users emphasize features rather than benefits. In addition, they either overwhelm visitors with too much text or lack clarity by being too vague.

Your headline should capture attention, while the body should highlight benefits and address customer pain points.

Since landing pages are more concise than websites, you should focus on clarity, engagement, and persuasion.

1. Craft Compelling Headlines

Your headlines should immediately capture attention and convey the main benefit of your offer.

Use strong, benefit-oriented language, such as "Discover," "Unlock," or "Transform," that speaks directly to the reader. Aim for a length of 10-15 words.

Thus, not only did you provide a specific benefit, but you also addressed a common pain point of your audience.

Also, make sure to involve:

• Unique Value Proposition — Clearly state what makes your offer different from competitors. To do so, answer the question, "Why should I choose your product or service?" and highlight unique features or solutions that address customer needs.

• Sense of Urgency or Curiosity — Incorporate elements that create urgency or intrigue, encouraging immediate action. Phrases like "Limited Time Offer," “Available Only Today,” “ Grab Your Promo Code until [ the date], etc., can prompt the visitor to take immediate action.

• Subheadings — Besides breaking up text and guiding visitors, subheadings can provide additional context and reinforce the headline's message.

• Engaging Hook — The hook can be a compelling statistic, an emotional appeal, or unique brand language that captures interest.

For instance:

• “How to Double Your Website Traffic in 30 Days”,

• “Tired of Losing Customers? Discover the Secret to Retention!”

• “You’re Not Alone: 70% of Entrepreneurs Struggle with Time Management”

• “What Would You Do If You Had an Extra Hour Every Day?”

• “Did You Know? 90% of Startups Fail Within Their First Year”.

2. Write Engaging Body Copy

Here's how to write engaging copy:

Write in a friendly, approachable manner using the second person, "you" and "your," to connect with the reader and make the content feel personal and relatable.

In addition, use plain language and avoid jargon.

Short sentences and paragraphs help visitors grasp your message quickly.

3. Add Strong Call-to-Action (CTA)

Your landing page should have a prominent call to action that tells visitors exactly what you want them to do next: "Sign Up Now," "Get Started," etc.

Moreover, your CTA button should stand out visually and be easy to find. Contrasting colors, for example, can help you achieve this.

💡 ProTip:

With Codesi, you get not only a visually stunning landing page but also a fully functional one with copy, CTAs, page structure, development, design, and other elements.

What’s more, all elements are customizable, so you can:

• Change the layout,

• Rearrange elements,

• Choose and delete blocks,

• Apply color changes and more.

Step 3: Organize Your Layout Hierarchically

A proper layout ensures that all the design and text elements are in the right place, making your landing page neat, clean, and well-organized.

• Place crucial elements such as your logo, a catchy headline, and a CTA in the above-the-fold area so the visitors immediately see key information without scrolling.

• Break up text with bullet points or numbered lists to make information skimmable and to highlight the key benefits without overwhelming visitors.

• Provide enough whitespace around text elements to avoid clutter.

• Incorporate brand colors and visuals that align with your brand and audience.

💡 ProTip:

Our text-to-logo AI tool enables you to create customizable logos regarding colors, fonts, slogans, and brand names and align the logo with the landing page's appearance.

You’ll get a pack of 4 logos, each with 3 variations:

• With text and slogan on the right side,

• Text and slogan on the bottom, and

• Without text and slogan.

The biggest perk is that each logo is unique since it’s based on your prompt and not on usually limited template options that non-AI landing page builders offer.

Step 4: Include Visuals

Besides compelling copy, visuals play a crucial role in driving conversion.

Their appeal isn’t only visual, but they serve an important purpose to draw visitors’ attention to important elements like CTA buttons.

In addition, you can use visuals to create an emotional narrative, build a story around business, demonstrate your products, etc.

Here are a few tips to maximize the use of visuals:

• Use compressed images and optimize multimedia files to reduce their size without sacrificing quality and avoid slow-loading times.

• Select high-quality, relevant images that resonate with your audience and reflect your brand's personality.

• Incorporate white space around images and multimedia elements to prevent clutter and enhance readability.

• Consider using videos, animations, or interactive elements to engage users more effectively.

• Update visuals regularly, if applicable, to reflect seasonal changes or current promotions.

💡 ProTip:

Codesi is all about customization. In addition to landing page builder and logo generator, our text-to-image tool lets you create visuals aligned with:

• Your brand,

• Audience,

• Services, and

• Products.

Thus, you can skip using impersonal and too-generic images by providing text input and watching it unfold into personalized images.

Step 5: Include Social Proof

Incorporating trust signals such as customer testimonials, reviews, security badges, or certifications can significantly enhance credibility and trust with visitors.

It is a good practice to add a thumbnail and name to the testimonial to make it more credible.

In addition, you can also use your clients' logos to save space or combine them with classical reviews and testimonials.

There aren’t fixed rules regarding placement, but you may want to position your social proof section near the CTA to draw attention to it.

Step 6: Add Your Tech Stack

Landing page on its own hasn’t reached its full potential until you connect it with your:

• Business domain,

• Tracking tools, such as Google Analytics,

• CRM or

• Email marketing platform.

They are the additions that make your landing page fully functional while gathering data and providing valuable insights.

💡 ProTip:

In addition to design and content functionalities, you can connect your landing page to a custom domain.

You can also connect Google Analytics and Yandex to track traffic and conversions on your website.

Step 7: Use Landing Page Generators to Create a Landing Page

Landing page generators usually have user-friendly interfaces, making them a great choice for beginners.

Moreover, they provide various customizable templates to filter according to your criteria and create landing pages.

However, they are usually limited in terms of customization and content creation. That’s where their AI-powered counterparts have an advantage.

While both types of builders help you create effective landing pages, they differ significantly in the ways they do it.

With landing page builders, you usually need to manually write copy and design elements, which can be time-consuming.

On the other hand, AI landing page builders use algorithms to generate copy and design suggestions based on your input about the target audience and goals.

Furthermore, they often include features like dynamic text replacement and automated layout suggestions for a more tailored outcome.

Step 8: Preview, Publish and Test

Before publishing, you need to do a thorough review to ensure the landing page is optimized for performance and conversion.

• Verify that all links, forms, and CTAs function correctly.

• Check your copy for spelling and grammar mistakes, and

• Check the layout of your landing page across devices.

Once you’ve launched your landing page, there is one more crucial step: A/B testing.

It allows you to test different versions of your landing page to determine which elements perform best and resonate with your audience.

Thus, you can monitor performance metrics and adjust your landing page accordingly for better conversions.

💡 ProTip:

Codesi allows you to test features to see what currently attracts users the most and least.

How Can Codesi Help You Make a Converting Landing Page?

Codesi is an intuitive AI landing page builder that allows you to create fully customizable landing pages to cater to your audience and marketing objectives.

Backed by the robust logo and image generator, Codesi leaves no stone unturned when it comes to:

• Establishing,

• Customizing, and

• Polishing your online presence.

But there’s more to Codesi than “just” design.

You can test your page to find the optimal version and track traffic and conversions with Google Analytics and Yandex integrations.

Ready to take Codesi for a spin?

Start with Codesi for free and generate landing pages that convert.